{
  "docId": "019dd923-5ca1-7489-b638-45e7319379d0",
  "docSlug": "5d7b169e34b37535",
  "documentTitle": "Steering Clear of the IT Danger Zones",
  "authorId": "LEK",
  "authorName": "L.E.K.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 7,
  "pageCount": 9,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a 100% stacked bar chart to show the shift in revenue mix and its impact on operating profit.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_100pct"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-45e7319379d0/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-45e7319379d0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-45e7319379d0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-45e7319379d0#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.04,
        "y": 0.83
      },
      "kind": "callout",
      "text": "What are the key issues for operators or investors?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43013000-e358-458e-8ea2-7b71a3b73c97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "This shift in perspective has resulted in higher profitability, as customers are willing to pay more for these services.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7ca-701b-9cca-ab5dcc00fa49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.33,
        "y": 0.22
      },
      "kind": "chart",
      "text": "CSC revenue by service type (FY2012, projected FY2015)",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f91704a-6ae8-495b-a689-6f1061b63aa1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Operating profit: 9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7ca-701b-9cca-aede7edcaa3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.27,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "To address IT services needs, CSC has pivoted from its focus on traditional lower-margin/lower-growth infrastructure and horizontal applications toward more attractive spaces such as industry-specific solutions, cloud infrastructure, big data, security, etc. This shift in perspective has resulted in higher profitability, as customers are willing to pay more for these services.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff0b2a88-c24f-434a-96af-0f0759bbb809",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.33,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Source: CSC; L.E.K. survey, interviews and analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d563950d-de8f-4d6c-b861-3b07315657c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "Generalist vendor response: aggressive moves to meet new market realities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1642e4c3-7885-4100-bebc-3b5ae430461d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Operating profit",
      "numberRaw": "9%",
      "numberKind": "percent",
      "actionTitle": "Generalist vendor response: aggressive moves to meet new market realities",
      "calloutText": "This shift in perspective has resulted in higher profitability, as customers are willing to pay more for these services.",
      "numberScale": null,
      "numberValue": 9,
      "metricFamily": "margin_return",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "84fd3a4f-5b8f-40ab-8723-36b222a6537d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 6-7 provide data and case studies to support the analysis",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b384d696-653a-46b8-8d70-ea19fdf2fea5",
      "evidence": "The deck builds a logical argument from market trends to implications for vendors and investors",
      "position": 0,
      "objective": "What are the implications of the market trends for vendors and investors?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}