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  "documentTitle": "L.E.K. ASC Insights Study MedTech Publication Deck",
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      "text": "ASCs have historically been a challenging (and deprioritized) customer segment for MedTechs, but require sufficient attention and tailored approaches as they become an increasingly important portion of the market.",
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      "text": "1. ASC segmentation: The ASC market is diverse, with a range of key archetypes based on ownership and specialty of focus.\n2. Robust market growth: ASC revenue is expected to grow ~6-8% p.a. through 2027.\n3. Increased professionalization: ASCs are becoming more professionalized as they scale.\n4. Strategic priorities: ASCs are focused on expansion to new physicians, procedures, payer networks, and specialties.\n5. MedTech partnerships and offerings: Many ASCs are seeking closer partnerships with MedTechs.\n6. Developing a winning ASC strategy: ASCs require sufficient attention and tailored approaches as they become an increasingly important portion of the market.",
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