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  "documentTitle": "L.E.K. ASC Insights Study MedTech Publication Deck",
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      "text": "Pricing optimization: How should we set pricing? Which contracting ways? How to prevent cannibalization?",
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      "text": "Commercial model design: How should we create a customer-facing model? What value-added services? How to adapt internal bandwidth? Supply chain readiness?",
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      "text": "Market expertise: What is our forecast for procedure migration to ASCs, by market? How should we segment customers? Which customers should we prioritize?",
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      "text": "Source: L.E.K. ASC Survey, research, and analysis",
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      "text": "To develop a successful ASC strategy, MedTechs need to address the following questions",
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      "text": "Key questions to answer when developing ASC strategy",
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