{
  "docId": "019dd923-5ca1-7489-b638-1e7438df5130",
  "docSlug": "69dbae092d5647b8",
  "documentTitle": "Hospital Priorities 2023 China Edition: Strategic Implications for Pharma Companies",
  "authorId": "LEK",
  "authorName": "LEK",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 25,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a numbered list to structure key strategic inquiries.",
  "elementsJson": [
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-1e7438df5130/14",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-1e7438df5130",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-1e7438df5130.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-1e7438df5130#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.92,
        "x": 0.038,
        "y": 0.245
      },
      "kind": "list",
      "text": "1. What innovation therapies can pharmas provide to answer the hospital needs of therapeutic treatment and care management?\n2. How should pharmas refine go-to-market access strategies, considering new NRDL/VBP dynamics?\n3. How should pharmas redefine sales, medical, and marketing activities considering cost management pressure and anti-corruption environment?\n4. What digital interaction tools will be accepted by physicians, and how should pharmas leverage such tools?\n5. How should pharmas position competitive advantages over peer companies in new market environment post-Covid?",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfbd2094-9c22-465e-994d-74351b03ae82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.34,
        "x": 0.038,
        "y": 0.905
      },
      "kind": "source-note",
      "text": "Note: NRDL=National Reimbursement Drug List; VBP=volume-based procurement",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "233b46f7-c3f7-475f-a68f-28f4d85157c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.67,
        "x": 0.038,
        "y": 0.105
      },
      "kind": "title",
      "text": "How can pharmas interact more productively with hospital customers?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e964c48-2c7d-4a5b-913d-421178c48604",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "4b000f7b-10a9-409d-b1e9-486f8f6b32e0",
      "evidence": "The slide presents a problem statement with two numbered points on how pharmas can interact more productively with hospital customers.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 14,
      "beatId": "a249654b-5953-4163-a3bf-b8fb9ed60153",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents a problem statement on how pharmas can interact more productively with hospital customers.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 14,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "8c703365-2613-48b1-8f17-f8b12dfa3bcb",
      "evidence": "The deck presents a problem statement that opens a question and is later addressed in the conclusions.",
      "position": 0,
      "objective": "What are the key challenges for pharmas interacting with hospital customers?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    },
    {
      "to": 21,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "14774306-9477-4114-91ee-c8939ad08575",
      "evidence": "The deck presents various data tables and industry trends to support the analysis and provide insights on hospital priorities and digital health solutions.",
      "position": 1,
      "objective": "How can pharmas support hospitals to achieve their goals?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}