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  "documentTitle": "Holiday Season Insights How did retail apparel promotions perform in 2019?",
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  "authorName": "L.E.K.",
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  "notes": "The chart uses a Gantt-style visualization to show promotional windows relative to Black Friday.",
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      "kind": "callout",
      "text": "Sales began an average of four days before Black Friday in 2019, up from three in 2017, as brands tried to extend the shopping period",
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      "text": "Days with promotions: 8",
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      "text": "Source: L.E.K. analysis",
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      "kind": "title",
      "text": "Black Friday and Cyber Monday events started earlier in 2019 than in 2017 and lasted longer, in part to compensate for the shortened holiday season",
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      "kind": "title",
      "text": "2019 Retail Apparel Holiday Promotional Analysis",
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      "metricRaw": "Days with promotions",
      "numberRaw": "8",
      "numberKind": "plain",
      "actionTitle": "Black Friday and Cyber Monday events started earlier in 2019 than in 2017 and lasted longer, in part to compensate for the shortened holiday season",
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