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      "text": "Broad and omnichannel: Retailers increased focus on category-specific promotions; however, many still defaulted to full-store deals. The large majority of offers were omnichannel.",
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      "text": "Always on: Promotions started early and brands promoted nonstop through the holiday season. Compared with 2017, promotions started earlier and ran longer for Black Friday/Cyber Monday in 2019.",
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      "text": "Always deep: Average discounts were consistently deep and more aggressive than in 2017. Average discounts ranged from 36% to 43% throughout the holiday season.",
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