{
  "docId": "019dd923-5ca1-7489-b638-11cf0c24aebd",
  "docSlug": "2067fe45a520a043",
  "documentTitle": "Good as Gold: Resilience and Continued Attractiveness of the Global K-12 Sector",
  "authorId": "LEK",
  "authorName": "L.E.K.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 36,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Includes definitions for K-12, K-12 services, and Online K-12. Market sizing data provided for 2000-2030F.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "donut_chart",
    "bar_chart_vertical",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b638-11cf0c24aebd/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b638-11cf0c24aebd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b638-11cf0c24aebd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b638-11cf0c24aebd#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The K-12 segment accounts for 50%-55% of the total expenditure on education and training",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7ca-701b-9cc1-ec826fb83df8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Estimated global expenditure, K-12 school education Trillions of USD",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9097f83-2d9f-4f23-8834-dba8b4d95044",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.21
      },
      "kind": "chart",
      "text": "Global expenditure on education and training industry (USD) 2030F",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15ed56e9-0d53-411b-9364-23d7fb3f7593",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.15,
        "y": 0.23
      },
      "kind": "list",
      "text": "K-12 stands for 'from kindergarten to 12th grade' and equates to a school starting age of 3-5 through to grade 12 at age ~18",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "650372da-6f37-44e9-95ba-726287cc9a45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.21,
        "y": 0.57
      },
      "kind": "list",
      "text": "K-12 services correspond to other ancillary services that form the ecosystem of schoolgoing students such as technology (LMS, ERP systems, etc.), tutoring (academic and non-academic), publishing, etc.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ea4476-da9d-4327-91f8-5d83561e2ee1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.21,
        "y": 0.78
      },
      "kind": "list",
      "text": "Online K-12 corresponds to the upcoming virtual schooling market that offers full-through online school learning",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1d77e6d-2200-4264-a61a-0d6125b43e0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.21,
        "y": 0.4
      },
      "kind": "list",
      "text": "K-12 school education corresponds to the in-school education of children (relevant age of 3-18 years, relevant grades from kindergarten to grade 12)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db626a75-dd5a-49d2-8add-70411734f3df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global K-12 expenditure: $3T-3.5T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7ca-701b-9cc1-f00065b0282d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: LMS=learning management system, ERP=enterprise resource planning. Source: L.E.K. research and analysis, based on data from 'Education in 2030' by HolonIQ",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02d84466-8d8f-4719-a0c6-0c51da6065b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Global expenditure on K-12 education is estimated to be USD 3T-3.5T in 2020; it has grown at a 4%-5% CAGR in the past 20 years and is expected to reach USD 4.5T-5.5T by 2030F",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a802bd5-d932-47ef-a334-79ea665d7e0f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Global K-12 expenditure",
      "numberRaw": "$3T-3.5T",
      "numberKind": "money",
      "actionTitle": "Global expenditure on K-12 education is estimated to be USD 3T-3.5T in 2020; it has grown at a 4%-5% CAGR in the past 20 years and is expected to reach USD 4.5T-5.5T by 2030F",
      "calloutText": "The K-12 segment accounts for 50%-55% of the total expenditure on education and training",
      "numberScale": "t",
      "numberValue": 3,
      "metricFamily": "market_size",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "0ab260c2-12eb-4f52-a387-9e354173aabe",
      "evidence": "chart/bar-vertical: Estimated global expenditure, K-12 school education Trillions of USD",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "00ae1802-a932-4122-ba3d-15f05ceda939",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document presents market sizing and growth rates for the global K-12 sector.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}