{
  "docId": "019dd923-5ca1-7489-b637-ff5959cc3717",
  "docSlug": "13eb135e1f137482",
  "documentTitle": "Brazil Education Technology Market L.E.K. Perspectives",
  "authorId": "LEK",
  "authorName": "L.E.K.",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 34,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The chart uses a broken axis for negative values to accommodate extreme outliers like Anima (-430%).",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-ff5959cc3717/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-ff5959cc3717",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-ff5959cc3717.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-ff5959cc3717#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.038,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Selected education stock prices and key performance metrices 2021-22",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55868596-f7dc-45d4-9058-a42ac318f96e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.038,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Note: 1Movement in prices are calculated from Q42021 to Q42022, 2Change in net income is calculated from total net income of Q1-Q3 of 2021 comparing to Q1-Q3 of 2022. Source: Thomson Reuters, Sequoia Capital, L.E.K. research and analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f199800-406b-4fe7-844a-c25e90cb6f2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.58,
        "x": 0.28,
        "y": 0.82
      },
      "kind": "legend",
      "text": "Change in stock price; Change in net income; Stocks showing price growth/maintenance",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4d12e5f-1cdf-4223-8664-48f26d5cdfbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Stock price change: 111%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7ca-701b-9cb9-38cf51153063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.038,
        "y": 0.065
      },
      "kind": "title",
      "text": "Companies with earnings growth have a continued to maintain/grow stock price – Latin America (1/2)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "923d382d-7602-49da-9c3d-0f549e1f0678",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Stock price change",
      "numberRaw": "111%",
      "numberKind": "percent",
      "actionTitle": "Companies with earnings growth have a continued to maintain/grow stock price – Latin America (1/2)",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 111,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de7d8-fc27-7009-82d8-6946530674a3",
      "evidence": "Title states earnings/stock-price thesis",
      "confidence": 85
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de7d8-fc4f-70ad-902c-1f3411b649ba",
      "evidence": "Light-blue shading on positive performers",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "019de7d8-f383-76af-8dbc-6d9475750181",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "Earnings growth now drives stock price (p11-13)",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 12,
      "from": 3,
      "beatId": "019de7d8-f496-76e8-bc3a-861f34950e44",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Index and earnings data analysis",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019de7d8-f58f-734f-861b-81b047e59908",
      "evidence": "Stock-vs-net-income bars (p11-12) culminate in profitability insight (p13).",
      "position": 2,
      "objective": "Reveal that earnings growth (not revenue) drives valuation",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 75,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}