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  "documentTitle": "Reinventing Global Business Services Digital",
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      "text": "More than 80 percent fail to reap their desired benefits because they don't address a variety of factors.",
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      "text": "Leadership buy-in. Digital is often seen as a side project, or something “additional,” rather than a transformative force for the organization and its overall strategy.\nOveremphasis on technology. Many companies jump immediately to tools and solutions without first identifying the problems that need to be solved.\nClarity on source of value. Many do digital for digital’s sake, which simply perpetuates the existing model rather than transforming it.\nRequired investment. Even when leadership is aligned on the strategy, they may underestimate the investment that is required to capture the rewards.\nOrganization-wide engagement. Digital is often seen as the responsibility of a few people rather than a vehicle for organization-wide change.",
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      "text": "Traditional GBS focused on driving efficient processes with as few administrators as possible. Not only does this concentration on transactional delivery turn employees into rules-driven pseudo-robots, it loses sight of both value drivers and outcomes. Now, digitalization is rapidly transforming GBS, bringing a step change to how global enterprises create value.",
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      "text": "Global business services (GBS) faces a relevance challenge in today's digital world. The traditional GBS model leverages economies of scale to drive operational efficiency, delivering activities centrally, likely in a low-cost country, in a standard, simple manner. However, many executives are questioning whether this model is still relevant in the face of broad-scale automation.",
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      "text": "We believe that GBS remains as relevant and valuable as ever. However, the next evolution of GBS requires moving beyond simply pulling the “centralization/offshoring” value lever and instead creating a new level of digital connectivity. Many companies try to add innovative technology into the wrong operating model, but unfortunately, this won’t mask the shortfalls at an organization’s core. It’s like adding the most impressive heating and cooling technology in a poorly insulated home and expecting it to manage the temperature efficiently or installing an energy consumption dashboard into a gas-guzzling car and expecting it to reduce emissions. The same goes for GBS: it’s less about installing the latest digital tools and more about revamping the core of the organization.",
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      "text": "Almost all organizations recognize the need to evolve and transform in line with new digital capabilities. Indeed, most organizations have already embarked on their digital transformation journey. However, more than 80 percent fail to reap their desired benefits because they don’t address a variety of factors:",
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      "text": "Reinventing Global Business Services in a Digital World",
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