{
  "docId": "019dd923-5ca1-7489-b637-d7a66052de17",
  "docSlug": "a587d39c6652536d",
  "documentTitle": "Global Retail Expansion at Crossroads",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.678,
  "pageNumber": 10,
  "pageCount": 31,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "regional_insights",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide is split into two sections: the top paragraph discusses Indonesia, while the rest of the slide focuses on Vietnam's retail market metrics and trends.",
  "elementsJson": [
    "paragraph",
    "headline_text"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-d7a66052de17/10",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Vietnam takes 11th in the GRDI, due to low market saturation and strong GDP growth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c9-7288-bbc1-8e04f6df014c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.09,
        "y": 0.505
      },
      "kind": "list",
      "text": "Population: 92 million\nTotal retail sales: $87 billion\nRetail sales CAGR (2013-2015): 7.1%",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f337d39-975e-4af1-aade-2ea6b7c67293",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retail sales CAGR: 7.1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7c9-7288-bbc1-90061d92cd39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.82,
        "x": 0.09,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "Retailers are also experimenting with new formats to capture niche segments of the market. Matahari launched a premium format... Transmart Carrefour launched a format featuring restaurants... As Indonesia's middle class expands...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c32addf-1c5a-4f1c-b666-6b828430bb4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.82,
        "x": 0.09,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "Vietnam takes 11th in the GRDI, due to low market saturation and strong GDP growth. Its GDP has grown 5.2 percent annually since 2013... Convenience stores are a phenomenon in Vietnam... Some global heavyweights have also entered the scene.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd07062c-9768-4621-a00e-2ed5bebdc7a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.82,
        "x": 0.09,
        "y": 0.36
      },
      "kind": "title",
      "text": "Economic growth has spurred impressive retail sales growth in Vietnam, coupled with an increase in retail sales area.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66cbc3c1-729a-4b63-a54b-9d1450575f9d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Retail sales CAGR",
      "numberRaw": "7.1%",
      "numberKind": "percent",
      "actionTitle": "Economic growth has spurred impressive retail sales growth in Vietnam, coupled with an increase in retail sales area.",
      "calloutText": "Vietnam takes 11th in the GRDI, due to low market saturation and strong GDP growth.",
      "numberScale": null,
      "numberValue": 7.1,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "7656d2ed-6e62-4149-8fae-d07a61423825",
      "evidence": "list/bullet: Population: 92 million Total retail sales: $87 billion Retail sales CAGR (2013-2015): 7.1%",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "7f56b43b-34b6-4694-bfcb-2b1cdb6c6d0f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the need for retailers to expand globally",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "1bff592f-53c9-4cc2-9c09-d090488d8aba",
      "evidence": "The document provides data and insights on global retail trends",
      "position": 0,
      "objective": "Identify patterns in global retail expansion",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}