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      "text": "By helping to create employment pathways for disadvantaged youth across China, I am making a difference in my community. I grew up during a period of economic reform and my empathy for the children of today living in underdeveloped areas drove me to pursue my career in sustainable development. I've witnessed the evolution over the past 20 years in the work being done and am grateful that the value of sustainability is being recognized as essential to building longevity. In 2022, KPMG announced its global 10by30 strategy to help economically empower 10 million disadvantaged young people around the world by 2030 through education, employment and entrepreneurship opportunities. This opened the door to help transform our education programs in KPMG China, allowing us to focus on equipping students with future-ready skills and school-to-work transition support, better preparing them for their future. We realized our programs were mostly focused on in-depth support for individual students, such as intensive training or mentorship for a small group of young people over time. However, the ability to reach large numbers of students was limited. With this in mind, our aim soon became to find the sweet spot of striking the right balance between scale and impact. We established new relationships with NGOs that were experienced in delivering quality services, and co-designed programs that could create meaningful impact while also reaching a greater number of students. All of this has only been possible through the incredibly diverse, rich and valuable skills of my colleagues and the close collaboration with teams from Human Resources, Organizational and Talent Development, and IT. Our people are also volunteering for the Chinese firm on curriculum development, training delivery, internships, mentorships and more. In FY23, we were able to reach over 73,000 students, quadrupling our reach from the previous year. For us, it's not just the quantity of students we reach but also the quality of the impact we can collectively have on individuals' lives by leveling the playing field and doing what we can to help set them up for a brighter future.",
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