{
  "docId": "019dd923-5ca1-7489-b637-b634d854020e",
  "docSlug": "ec0360e3af750352",
  "documentTitle": "Our Impact Plan 2023",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 75,
  "pageCount": 93,
  "prevPage": 74,
  "nextPage": 76,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide features a sidebar navigation menu and a personal story highlighting corporate social responsibility.",
  "elementsJson": [
    "paragraph",
    "bullet_list",
    "headshot",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-b634d854020e/75",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e#slide-75",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As a firm believer in the value of mentorship, when KPMG in Kenya offered me the opportunity to become a mentor via the Global Give Back Circle, I knew this was the perfect way for me to make a positive impact on the lives of others.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c8-75cd-b881-fd8a6d37f8f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.29,
        "x": 0.71,
        "y": 0.05
      },
      "kind": "image",
      "text": "Portrait of Arline Kitoto",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e4d8b58-52e5-49dd-b24c-407aadfa0cb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.19,
        "y": 0.23
      },
      "kind": "list",
      "text": "Member firm initiatives in US, UK, France, and India.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ad46f80-9dfe-42dc-a5c8-d594d5c66671",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.46,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Arline Kitoto, KPMG in Kenya",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "099d1c1b-d5e0-410f-895d-ac82595203ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.19,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "IT's Her Future: This is a global program designed to encourage more women into technology careers and to support their ongoing development and progression.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3284e78f-80bf-4b6f-9d7a-fd1752f4087e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.46,
        "y": 0.23
      },
      "kind": "quote",
      "text": "As a firm believer in the value of mentorship, when KPMG in Kenya offered me the opportunity to become a mentor via the Global Give Back Circle, I knew this was the perfect way for me to make a positive impact on the lives of others.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3570406b-c85a-4af6-a418-277c671f312f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "As a firm believer in the value of mentorship, when KPMG in Kenya offered me the opportunity to become a mentor via the Global Give Back Circle, I knew this was the perfect way for me to make a positive impact on the lives of others. — Arline Kitoto, KPMG in Kenya",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-c7c8-75cd-b882-01a13f1dca43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.215,
        "x": 0.46,
        "y": 0.135
      },
      "kind": "title",
      "text": "People of KPMG",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b82d7fb1-5be0-45a6-b28f-7ae44f554757",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 75,
      "from": 61,
      "beatId": "8c220f38-8e63-49c2-8e91-b672eaf13a90",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The case studies and testimonials create a desire for KPMG's approach.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 75,
      "from": 64,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "84282dec-f901-4f7b-a457-7cdeb8ead9df",
      "evidence": "The sections on employment and communities outline KPMG's efforts in these areas.",
      "position": 2,
      "objective": "The role of KPMG in promoting employment and communities",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.7,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}