{
  "docId": "019dd923-5ca1-7489-b637-b634d854020e",
  "docSlug": "ec0360e3af750352",
  "documentTitle": "Our Impact Plan 2023",
  "authorId": "KPMG",
  "authorName": "KPMG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 17,
  "pageCount": 93,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "team_bio",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide features a personal narrative highlighting employee empowerment and professional development within the firm's sustainability practice.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-b634d854020e/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-b634d854020e#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As a new recruit, I thought that asking to go to COP27 was a long shot. Instead, I learned that at KPMG the sky is the limit.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c8-75cd-b87d-3ca95adff823",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.69,
        "y": 0.065
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24f307b6-85f1-42da-ad5b-40ec1cbf9852",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.21,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Marwa Mahmoud\nKPMG in the Netherlands",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69699330-e2f3-445f-a178-2112be5e9770",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.21,
        "y": 0.305
      },
      "kind": "paragraph",
      "text": "When I joined KPMG in the Netherlands as a Climate Risk and Decarbonization Strategies Manager in September 2022 and told my manager that I wanted to attend the 27th Conference of the Parties (COP27) just two months later, the response was, \"If you want it to happen, we will make it happen.\"\n\nAnd so, just weeks into my new role, I was flying to Egypt to work with a delegation of future leaders to help make KPMG’s contribution to COP27 a success. At COP, I was proud to have organized a series of events in collaboration with the Regional Center for Renewable Energy and Energy Efficiency and secured access to the blue zone (the main negotiating zone) for me and two of my colleagues. I developed a presentation for a session on just energy transition where I introduced potential global strategies to transition to clean energy and coordinated a session that assessed the current state of the energy crisis, leveraging insights from recent KPMG thought leadership.\n\nMy experience at COP has provided me with unique insights into the interplay between policy and industry in tackling climate change and what it takes to help ensure a just transition of energy. I apply these insights as I help clients of KPMG in the Netherlands to decarbonize and assess their climate risks. It also gave me the opportunity to build an invaluable network of climate change contacts from across the globe.\n\nAs a new recruit, I thought that asking to go to COP27 was a long shot. Instead, I learned that at KPMG the sky is the limit, and I will be supported in endeavors that can leverage my expertise to help make a positive difference to the world around us.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d17e1b4f-0a6c-4eae-9018-622fa6be5c7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.21,
        "y": 0.135
      },
      "kind": "title",
      "text": "People of KPMG",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb505e96-3d7b-4384-99ec-c21b0b8310bc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "d46cf082-c17c-44d5-a9dc-bc14d382a412",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The contents and material topics generate interest in KPMG's impact plan.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4f141e7e-ec97-4f1b-8c9f-2a0cc40abe13",
      "evidence": "The sections on purpose and values explain the why behind KPMG's ESG commitments.",
      "position": 0,
      "objective": "Why KPMG's ESG commitments matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}