{ "docId": "019dd923-5ca1-7489-b637-a9bc5ddc61eb", "docSlug": "1febebed89d0b772", "documentTitle": "Global tech report 2022", "authorId": "KPMG", "authorName": "KPMG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 22, "pageCount": 26, "prevPage": 21, "nextPage": 23, "slideType": "key_takeaways", "function": "summarize", "density": "overcrowded", "nDataPoints": 5, "notes": "Includes quotes from industry leaders at Siemens, KPMG, Standard Chartered Bank, and Prudential.", "elementsJson": [ "paragraph", "quote_block", "bar_chart_horizontal" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b637-a9bc5ddc61eb/22", "deckHref": "/decks/019dd923-5ca1-7489-b637-a9bc5ddc61eb", "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-a9bc5ddc61eb.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-a9bc5ddc61eb#slide-22", "components": [ { "bbox": null, "kind": "callout", "text": "What are the top challenges your organization is facing or has faced in your cloud journey?", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-c7c6-71dc-a463-39fcc6e3f131", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.56, "x": 0.364, "y": 0.402 }, "kind": "chart", "text": "What are the top challenges your organization is facing or has faced in your cloud journey?", "attrs": null, "subkind": "bar-horizontal", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "06292b67-4fb7-45e3-92d2-b77d2d3de587", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Percentage of organizations: 37%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-c7c6-71dc-a463-4209bd138d6a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.33, "w": 0.345, "x": 0.068, "y": 0.14 }, "kind": "paragraph", "text": "Security teams in these organizations educate staff through a variety of teaching mechanisms, training sessions and simulations. \"I think a lot of employees see cyber security as just 'I've got a virus on my computer'. It's far more dangerous than that,\" says Andrew Whytock from Siemens. Cyber-attacks can trigger widespread disruption to supply chains and populations. \"It's important to assess the value of the impact,\" says Whytock. \"That shouldn't mean you avoid using a technology, but you need to have safeguards in place.\"\n\n\"To navigate the shortage of cyber security skills and democratize accountability, CISOs should work to build multidisciplinary teams that support digital-transformation security across the enterprise,\" says Brunsman from KPMG in the US. \"It is not just the CISO who should be driving cyber resilience — this is a broader business issue.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "20408720-1bf7-466f-8251-f8d94009aeaf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.345, "x": 0.068, "y": 0.558 }, "kind": "paragraph", "text": "To retain customers and market share, companies must continuously improve their digital capabilities and think differently about how to use technologies to meet, and exceed, expectations.\n\nThis means constantly evaluating whether technology selection and workflow design is aligned with customer needs and expectations. Cross-functional workshops can provide real-life insights that stress-test the value of certain technologies.\n\nMichael Natusch, Chief AI Officer at Prudential, says that the business has seen success with workshops that bring together disparate stakeholders, including customers. These sessions test prototypes and assess", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2ea15527-8d32-4a31-a9aa-be4153feccfc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.33, "w": 0.345, "x": 0.361, "y": 0.14 }, "kind": "paragraph", "text": "a technology's potential to provide meaningful value to target audiences.\n\nDigitally mature businesses direct their emerging-technology investments towards capabilities that have the potential to deliver the outcomes that are of most value to customers. This approach can help keep more customers loyal to a brand in times of economic uncertainty.\n\n\"It would be wonderful to have a perfect predictive model showing where to direct investments but, unfortunately, that's not realistic,\" says Rowena Everson, the MD and Head of Digital Channels at Standard Chartered Bank. \"A productive approach is to focus on customer desires and behaviors and consider which technologies could support these areas. We need to assess technologies and concepts against four key customer needs that are driving demand: security, speed of execution, choice and flexibility.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "33827299-8bb9-4fe6-8d87-f49cf3a54338", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "A productive approach is to focus on customer desires and behaviors and consider which technologies could support these areas. We need to assess technologies and concepts against four key customer needs that are driving demand: security, speed of execution, choice and flexibility. — Rowena Everson, MD and Head of Digital Channels at Standard Chartered Bank", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-c7c6-71dc-a463-3c83db537106", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.038, "w": 0.345, "x": 0.068, "y": 0.513 }, "kind": "title", "text": "Allow the voice of the customer to guide emerging-technology strategies", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a3e02390-2db3-4f0f-8a92-e956b89005bb", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "Percentage of organizations", "numberRaw": "37%", "numberKind": "percent", "actionTitle": "Allow the voice of the customer to guide emerging-technology strategies", "calloutText": "What are the top challenges your organization is facing or has faced in your cloud journey?", "numberScale": null, "numberValue": 37, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 23, "from": 22, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "0a8e24a1-d653-49ac-8969-2d569a312e53", "evidence": "The key takeaways and client example illustrate the importance of the voice of the customer.", "position": 1, "objective": "Emphasizing the voice of the customer in emerging tech strategies", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.6, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }