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  "documentTitle": "Global tech report 2022",
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      "text": "Businesses are drawing up their roadmaps for emerging tech.",
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      "text": "At a recent online event, Ioana Matei, Head of Emerging/Immersive Technologies at P&G, said that companies must offer compelling metaverse experiences to generate interest from customers. There are signs that in-house capabilities around emerging tech are in short supply. Thirty-seven percent more businesses are looking to partner with tech companies to tap into the metaverse and Web3 than to build capabilities in-house. Those who are extremely effective at digital transformation and are seeing the highest ROI are 5 percent more confident than the market average in their ability to build metaverse and Web3 features in-house.",
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      "text": "About three-quarters of respondents (73 percent) indicate that \"technology debt\" (the long-term maintenance costs attached to new systems), has little-to-no impact on their IT ambitions. In comparison to the global average, respondents operating from India are most likely to feel that their IT ambitions are inhibited by tech debt, although only 11 percent said this. Just over half of total respondents (53 percent) usually address enterprise IT upgrades in line with an agreed schedule. Poorly managed tech debt can trigger integration issues and lower overall productivity levels. To avoid creating fragmentations that could harm customer interactions, blueprints for emerging technologies should not overlook the importance of minimizing tech-debt responsibilities.",
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      "text": "Konrad Dobschuetz, Head of Digital Innovation at Novartis, suggests that a strong focus on returns should be the guiding light for digital transformation: \"Businesses should be past the point where strategies are driven by 'nice-to-haves' and 'because our competitors are doing it,'\" he says. \"If you don't showcase value and impact, why are you doing what you're doing?\"",
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      "text": "When it comes to the metaverse, most respondents, even the most digitally effective and profitable organizations, admit that they are waiting for either competitors to adopt the relevant technologies or for customers to demand products and services reliant on these technologies before investing themselves. Compared with other industries, financial services has the biggest appetite for investing in the metaverse within the next year; energy and chemicals markets expressed the least appetite to invest in this concept within that timeframe.",
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      "text": "Respondents acknowledge the potential of emerging technologies and are laying the foundations for their implementation. Nearly half (46 percent) are making plans for future investment and implementation of emerging technologies, although, for the majority (65 percent), little to no movement has been made yet.",
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      "text": "I see the metaverse completely transforming the museum experience. Every technology investment needs to ladder back up to your strategy and mission, and the metaverse fits very comfortably within one our strategy pillars: reaching and the widest audience.",
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      "text": "Technology debt is never considered an issue for people who are focused on innovation, because it will never hinder them. It's only once you hand over to the execution teams, which need to run the show, that it becomes an issue.",
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      "text": "I see the metaverse completely transforming the museum experience. Every technology investment needs to ladder back up to your strategy and mission, and the metaverse fits very comfortably within one our strategy pillars: reaching and the widest audience. - Sedef Gavaz, Head of Digital Product at the UK's Natural History Museum",
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