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      "text": "When we asked CEOs to identify the one critical challenge that was undermining their ability to communicate ESG performance to key stakeholders, the standout challenge (selected by 42 percent of respondents) was that they \"struggle to tell a compelling ESG story\".",
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      "text": "At Mitsubishi UFJ Financial Group, President & Group CEO Hironori Kamezawa makes it very clear that there is a strong link between ESG principles and tangible value, and that ESG factors should drive strategic planning. \"Environmental and social sustainability is the starting point and the premise of our growth,\" he says. \"These include response to climate change and environmental protection; response to an aging population and low birthrate; and inclusion and diversity. Reversing the order of our way of thinking was a major factor here. We formulated our new medium-term business plan by first identifying the environmental and social issues we would like to address. Then we took steps to carefully examine the content of our business and made sure they address the issue we identified. I believe that by ensuring both upstream and downstream are properly linked, solutions to social issues and corporate strategy will be integrated. This aligns with today's stakeholder capitalism, leading to a rise in stock prices as a result of higher investor valuations as well as the proper evaluation of non-financial information.\"",
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