{ "docId": "019dd923-5ca1-7489-b637-94263286087d", "docSlug": "f4b83befa59d01ae", "documentTitle": "2021 CEO Outlook", "authorId": "KPMG", "authorName": "KPMG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 12, "pageCount": 23, "prevPage": 11, "nextPage": 13, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 1, "notes": "The slide uses a navigation sidebar to indicate its position in a larger deck.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b637-94263286087d/12", "deckHref": "/decks/019dd923-5ca1-7489-b637-94263286087d", "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-94263286087d.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-94263286087d#slide-12", "components": [ { "bbox": { "h": 0.108, "w": 0.307, "x": 0.653, "y": 0.425 }, "kind": "callout", "text": "CEOs are cognizant of the public mood and the research shows they embrace the role that companies can play in driving total shareholder return and total societal return.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c016d40f-6d2d-46c2-9745-f0e6198c8038", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.072, "w": 0.592, "x": 0.064, "y": 0.469 }, "kind": "paragraph", "text": "Over the past 18 months, the world has not only got faster as digital acceleration took hold, it has also become more divisive and fractious. In major economies, social tensions are on the rise. CEOs are cognizant of this public mood and the research shows they are ready to embrace the role that companies can play in driving total shareholder return and total societal return.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3fbfc532-8747-45a7-a08d-b7d655911229", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.592, "x": 0.064, "y": 0.365 }, "kind": "paragraph", "text": "But a common challenge with purpose is how CEOs can turn it from a statement of intent to real actions by executing on their high-level commitments. Focusing on a bold ESG program can help identify key opportunities and challenges and allow CEOs to demonstrate how they can deliver on their purpose.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "90c39bf9-c23f-438b-ab09-3b26545df8fb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.144, "w": 0.592, "x": 0.064, "y": 0.553 }, "kind": "paragraph", "text": "For Edward Jones Managing Partner Penny Pennington, tackling social issues can sometimes mean being willing to have difficult and challenging conversations. “Take the five-point commitment to address racism and positively impact opportunities for people of color that we launched in 2020,” she explains. “We conducted a pay-equity study; we have committed to unconscious bias training and anti-racism training; and we have made investments in organizations like the Urban League in St. Louis, which is making a huge difference in providing opportunity and reducing inequity in our own community. And importantly, we promised to give everyone a voice. Now, that’s a pretty big promise, right? But we committed to a series of courageous conversations, and over 12,000 of us have participated in online meetings where we have what are sometimes very uncomfortable conversations about race, our experiences and how we were brought up.”", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c02904c8-d902-484b-92b1-b4e25205316d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.048, "w": 0.592, "x": 0.064, "y": 0.309 }, "kind": "paragraph", "text": "Today, corporate purpose is a business imperative. Key stakeholders — from customers to institutional investors — expect companies to have a positive impact on a range of areas, from driving diversity to helping protect the planet.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ed722f3c-2aad-464e-9346-1ce7f4b2d3a1", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Take the five-point commitment to address racism and positively impact opportunities for people of color that we launched in 2020... We committed to a series of courageous conversations, and over 12,000 of us have participated in online meetings where we have what are sometimes very uncomfortable conversations about race, our experiences and how we were brought up. — Penny Pennington, Managing Partner, Edward Jones", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-c7c8-75cd-b885-5f0cf3101493", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.084, "w": 0.472, "x": 0.064, "y": 0.135 }, "kind": "title", "text": "Trusted purpose", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b6f2c07e-7221-4853-a4c8-31c1ededa517", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.024, "w": 0.415, "x": 0.064, "y": 0.437 }, "kind": "title", "text": "Putting people first to drive societal return", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "435c55d7-fb13-4d1f-91de-74b3a6cbbb52", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Storytelling: audience calibration", "slug": "audience", "agent": "storyteller", "layer": "slide", "matchId": "666e75bd-4cf8-4a0d-b6e3-f478f2a9d763", "evidence": "For Edward Jones Managing Partner Penny Pennington, tackling social issues can sometimes mean being willing to have difficult and challenging conversations.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 20, "from": 10, "beatId": "fc3aa6d1-c1cc-4da0-b3e4-851f7bd3eb9d", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The document provides insights and solutions to address CEO's challenges.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "loops": [ { "to": 13, "from": 12, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a9304712-8385-4a34-a76d-164d72a455d6", "evidence": "The document emphasizes the importance of purpose in driving business success.", "position": 0, "objective": "Why purpose is important for businesses", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }