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      "text": "make organic growth — such as innovation and R&D — their most important route to growth.",
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      "text": "say they will primarily use inorganic tactics, including strategic alliances with third parties (the focus for 29 percent), M&A (24 percent), joint ventures (11 percent) and outsourcing (6 percent).",
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      "text": "CEOs are also focused on driving hard value from purpose and embedding it in their business and operating models to drive tangible value and growth. We found that 89 percent of CEOs said that purpose plays an important role in driving financial performance.",
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