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  "documentTitle": "14th Five-Year Plan Sector Impact",
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  "notes": "Slide 6 of a KPMG report.",
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      "text": "Consumer and retail markets are expected to surge rapidly during the 14th FYP period and become a cornerstone of China's economic development.",
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      "text": "Figure 9 Distribution of interest in Chinese local brands by age group",
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      "text": "Figure 10 Market size and growth of livestream e-commerce, 2017-2021",
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      "kind": "list",
      "text": "Rise of indigenous Chinese brands; Booming new consumption patterns such as livestream e-commerce, private domain traffic and duty-free shopping; A large market in lower-tier cities and rural areas; Local services such as community group shopping will usher in more opportunities",
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      "text": "Market size (RMB billion): 1995",
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      "text": "China's consumer market has experienced a sustained post-pandemic recovery. The recovery was initially driven by manufacturing and production, investment and exports. As the economy continues to recover, consumption and service industries will play a more pivotal role.",
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      "text": "Source: Baidu, people.cn, KPMG analysis",
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      "kind": "source-note",
      "text": "Source: Live Streaming E-commerce Strides Towards a RMB 1 Trillion Market, KPMG and AliResearch, November 2020",
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      "text": "Consumption has become the cornerstone of China's economy, with new forms of consumption and business models emerging",
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