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      "text": "A practical process to manage strategic uncertainty\nHow to zero in on the key risks that can derail early-stage ideas\nBest practices in designing, managing, measuring, and interpreting market-facing experiments\nHow to build a corporate culture that supports experimentation\nHow to address the leadership challenges at innovation's first mile",
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      "text": "Split transformation into two parallel efforts: repositioning today's business to maximize its resilience (Transformation A) while creating a powerful growth engine (Transformation B)\nThoughtfully link capabilities between A and B to take advantage of difficult-to-replicate assets without succumbing to the \"sucking sound of the core.\"\nDemonstrate the courage to choose (before the platform burns), the clarity to focus (on a select few strategic moonshots), the curiosity to explore (in the face of uncertainty), and the conviction to persevere (in the face of predictable crises of commitment, conflict, and identity).\nTransformation is the greatest opportunity a leadership team will ever encounter. Disruptive change creates a window of opportunity to create massive new markets. It is the moment where the market also-ran can become the market leader. It is the moment when business legacies are created. Following the right approach can allow leaders to own the future, rather than be disrupted by it.",
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      "text": "Innovation appears to be an irrational act. After all, most ideas fail to achieve any kind of commercial success. 50 percent of new businesses fail in their first four years. 75 percent of companies that receive venture capital investment never return any capital to their investments. Most corporations have innovation success rates ranging from 10 to 20 percent.",
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      "text": "Joseph Schumpeter's \"gale of creative destruction\" has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains at an unprecedented pace and scale. Innosight's research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade.",
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      "text": "Reference Publication: The First Mile by Scott D. Anthony, Harvard Business Review Press, 2014.",
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