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  "documentTitle": "Reset Innovation Priorities",
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  "notes": "The chart uses a bubble plot to segment projects into four TAM tiers and highlights specific clusters as 'Low revenues' and 'Small markets'.",
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      "kind": "callout",
      "text": "you would expect higher payoffs from projects that are further out and higher risk. Added up, nearly 75% of all projects were at least open to question (those in the two gray boxes).",
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      "kind": "list",
      "text": "1. Align leaders on the problem and approach. 2. Analyze the portfolio for insights. 3. Review the portfolio and make decisions.",
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      "text": "You would expect higher payoffs from projects that are further out and higher risk. Added up, nearly 75% of all projects were at least open to question (those in the two gray boxes).",
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      "text": "Figure 1: Portfolio potential analysis",
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