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  "documentTitle": "Reset Innovation Priorities",
  "authorId": "Innosight",
  "authorName": "Innosight",
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      "kind": "list",
      "text": "Introduction\nStep 1: Align Leaders on Problem and Approach\nStep 2: Analyze Portfolio for Insights\nStep 3: Review Portfolio and Make Decisions\nConclusion\nAbout",
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      "kind": "list",
      "text": "Are we doing the right kinds of innovation?\nHave we optimized how resources are allocated to innovation?",
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      "text": "innovation spend: 40%",
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      "text": "Much of the value came from identifying projects that were no longer strategic... This picture revealed that 60% of all projects were focused on markets that were small relative to performance targets...",
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      "kind": "paragraph",
      "text": "Answering these questions takes work, but if done right, it can unlock enormous near-term value... For example, one leading global enterprise software company was able to free up 40% of its total investment...",
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