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  "documentTitle": "Reset Innovation Priorities",
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      "text": "Introduction\nStep 1: Align Leaders on Problem and Approach\nStep 2: Analyze Portfolio for Insights\nStep 3: Review Portfolio and Make Decisions\nConclusion\nAbout",
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      "text": "Crises like the COVID-19 pandemic force businesses to reassess their strategy and investment focus, and to make urgent, often dramatic choices. Consider the case of Victorinox...",
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      "text": "It was an absolute catastrophe for us. Until then our knives had sold very well in duty free shops and on-board planes. Then suddenly this distribution was closed. It was zero. — Carl Elsener Jr., CEO of Victorinox",
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      "text": "Harding, Luke. \"Cut Down.\" The Guardian, July 5, 2005. Koydl, Wolfgang. \"How the Swiss Army Knife Survived 9/11.\" Worldcrunch, July 20, 2013.",
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