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  "documentTitle": "Reset Innovation Priorities",
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      "text": "The last view we'll describe aims to identify \"zombies\" (projects that have been stuck in development for excessive periods of times), as these are often good candidates for freeing up resources.",
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      "text": "Introduction\nStep 1: Align Leaders on Problem and Approach\nStep 2: Analyze Portfolio for Insights\nStep 3: Review Portfolio and Make Decisions\nConclusion\nAbout",
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      "text": "portfolio contained a number of projects that were not supporting any stated strategic priority (the red bar at the right) and that were therefore candidates for shutting down. Moreover, investments in two of the priorities (D and E) were transformational in nature but assessed to be too small in potential payoff relative to the higher level of risk incurred.\n\nIn this case, the team was surprised that so many projects had emerged that were either outside of the stated strategy or were subscale, and was able to engage the leaders of those projects on a conversation about whether those projects were examples of appropriate pivots, smart opportunism or undesirable distractions. As a result, the team was able to make no-regrets decisions to shelve a number of projects, identify several to explore further, and postpone decisions about others because the context had not changed.\n\nThe last view we'll describe aims to identify \"zombies\" (projects that have been stuck in development for excessive periods of times), as these are often good candidates for freeing up resources. Figure 5 is a pipeline velocity analysis, which shows how long each project has remained in a particular stage of the company's innovation process. As expected, most projects would spend less than six months in the first two stages before graduating to some form of in-market testing, but the chart highlights three projects in the \"zombie zone.\" These were characterized by extended time in the pre-revenue, early stages; sustained senior leader sponsorship; and burn rates just low enough to avoid too much attention — even though their cumulative investments were significant.\n\nIn the past there had simply been no visibility into these projects, and so leaders called upon their team leads to either quickly justify or kill these projects and repurpose their investments against those opportunities where the return on investment would be higher.",
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      "text": "Step 2: Analyze Portfolio for Insights",
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