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  "documentTitle": "On the Brink Disruptors",
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      "text": "For example, Airbnb, an online marketplace for \"places to stay and things to do,\" was founded during the height of the recession in 2008. Its service appealed to thrifty millennials looking for a cheap way to travel, as did the car-sharing model Uber introduced in early 2009. Lingering distrust in traditional finance providers helped to spur novel payments providers such as Kabbage (founded in 2008) and Square (founded in 2009).",
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      "text": "The liquid biopsy test has received Breakthrough Device designation from the FDA for detection of genetic mutations and proteins associated with pancreatic and ovarian cancers. Earlier detection of cancer is a promising way to help successfully cure multiple types of cancers and significantly reduce the cost of care. If successful, its approach could disrupt existing cancer treatment paradigms and accelerate the shift towards cancer interception.",
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      "text": "History shows that this is likely to be a moment when these on-the-brink disruptors surge. It also suggests opportunity to create innovations that \"reverb\" off the COVID-19 crisis.",
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      "text": "Second, customer frustration driven by forced experiments with inferior solutions creates innovation opportunity. For example, the schools reopened in Singapore in June 2020. As much as the Anthony family appreciated the hard work by teachers to provide compelling virtual learning experiences, there was no doubt that its four children",
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      "text": "Close to 90 unicorns (companies surpassing $1 billion in valuation while privately held) started in the midst of the great recession of 2007-2009. A number of these high-growth companies \"echoed\" off fissures surfaced by the global financial crisis that precipitated the great recession.",
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      "text": "First, the depth and breadth of the pandemic is likely to lead to lasting shifts in how customers choose between products. In the consumer packaged goods space, for example, there would seem to be ample opportunities for immunity-boosting products that tap into newly important consumer needs.",
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