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      "text": "1. Accelerated digital migration. 2. More comprehensive healthcare transformation. 3. Increased socioeconomic fragmentation.",
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      "text": "To identify these disruptors, Innosight first created a long-list of more than 100 potential disruptors by scanning industry journals and most-innovative company lists. In parallel, we researched how COVID-19 is affecting trends that were already in progress. Systematically assessing an internal database of more than 300 in-progress trends that Innosight has assembled through consulting projects around the globe highlighted three big shifts:",
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      "text": "Then an Innosight team looked at the degree to which each of our long-list companies fit the general pattern of disruptive innovation, connected to these shifts, and had shown recent momentum. Once we narrowed the list to 18, we enlisted a panel of experts in disruptive innovation to rank their top choices (see below for the judges and the judging methodology). The top eight on-the-brink disuptors, as ranked by our judges, are described in more depth, and the 10 other finalists appear in the \"Shortlisted Companies\" sidebar.",
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      "text": "In the 2009 book the Silver Lining, Innosight identified a set of on-the-brink disruptors that our research showed were poised to thrive in the great recession. These included five publicly traded companies — Alibaba.com, EnerNOC, iRobot, K12 inc., and First Solar; two private ones — Facebook and LinkedIn; and three efforts inside companies — Amazon.com's Kindle, Cisco's TelePresence and eBay's Skype. Not all of those bets panned out. First Solar, for example, has slumped since 2009. But an investor that split $10,000 across the seven identified standalone companies would have earned 3.2x in the decade after the book's publication versus comparable stock-market indexes.",
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