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  "documentTitle": "Future-back Breakthrough Growth",
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  "notes": "The slide uses a 'Future-Back' approach framework. It defines four archetypes: Major Threats, Moderate Threats, Major Opportunities, and Maintain Status Quo.",
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      "text": "The major implications for your business generally fall within one of four archetypes.",
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      "text": "Archetype 1: Major Threats. Significant disruption is likely, posing a mortal threat to your current businesses and calling for a thoroughly transformative strategy.\nArchetype 2: Moderate Threats. The growth prospects in your core business are hitting their limits; disruption or commoditization is coming but it won't necessarily be fatal. They will need to be transformed and/or augmented with new business models and growth platforms.\nArchetype 3: Major Opportunities. Your current businesses should continue to sustain growth, plus there are major opportunities to develop new platforms for breakthrough growth.\nArchetype 4: Maintain the Status Quo. Focusing on business as usual will deliver all the growth you need. As tempting as it is to default to this archetype, it is almost never true.",
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      "text": "The major implications for your business generally fall within one of four archetypes. We call them archetypes rather than scenarios because scenarios typically describe a spectrum of best- and worst-case contingencies.",
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      "text": "Now it's time to focus on what you will offer, meaning how you will create value and address the gaps in your core business, while driving growth in its adjacencies (new products, services, and geographies that leverage your existing business model), and white spaces (altogether new initiatives).",
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      "text": "INNOSIGHT // A FUTURE-BACK APPROACH TO BREAKTHROUGH GROWTH",
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      "text": "Envision the Future State of Your Business",
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