{
  "docId": "019dd923-5ca1-7489-b637-75d8e267c76f",
  "docSlug": "e01ca0dd732f0beb",
  "documentTitle": "Future-back Breakthrough Growth",
  "authorId": "Innosight",
  "authorName": "Innosight",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 2,
  "pageCount": 10,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "This is a text-heavy introductory page from a consulting briefing.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-75d8e267c76f/2",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-75d8e267c76f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-75d8e267c76f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-75d8e267c76f#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Fully 75 percent of them reported that their companies never plan or forecast beyond the next five years.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a8a6-ceec783efaf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.84,
        "x": 0.08,
        "y": 0.89
      },
      "kind": "paragraph",
      "text": "Key to this is an approach we call 'future-back,' which we explore in our recent book, 'Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth.'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24fa3bc0-65de-490f-b084-fa2d86ff15cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.84,
        "x": 0.08,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "In 2019, Innosight conducted a survey of senior executives across a wide variety of industries around the world. Fully 75 percent of them reported that their companies never plan or forecast beyond the next five years. Only 10 percent set their planning horizons at ten years or more.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a0292ec-daff-44f0-b37d-37de35782dec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.84,
        "x": 0.08,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "But how could they? Though you might not see signs of trouble for the next five years, year six or seven could bring you an unwelcome surprise—or hand you an opportunity that your organization will not be prepared to take advantage of.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "403d0837-4ac3-4cee-831e-f8ed925d4299",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.84,
        "x": 0.08,
        "y": 0.73
      },
      "kind": "paragraph",
      "text": "Business literature tends to mythologize visionaries as unique cases who can only be admired, not emulated. But every leader should aspire to become a practical visionary, which is to say, someone who has developed a view of his or her organization's future that is tangible enough to be linked to an explicit strategic path.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a77ab8b-056c-44d5-a7f1-90e6476134a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.84,
        "x": 0.08,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "When business leaders set aside the time and the bandwidth to envision the future in a disciplined, rigorous way, they almost always see how business-as-usual can become a recipe for irrelevance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fada7ce5-395b-4778-9c26-af5d2f71b0ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "INNOSIGHT // A FUTURE-BACK APPROACH TO BREAKTHROUGH GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8486f894-e9f3-4818-aecc-dbf258300442",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "7bfd467f-c555-40a4-b53c-69fcfacdd0b2",
      "evidence": "This slide contains a brief overview of the main points, typical of an executive summary.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "future-back",
      "slug": null,
      "matchId": "b66e2b5d-5f09-4711-84ac-240112015431",
      "evidence": "Explicitly mentioned as the core methodology of the briefing.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "8e03f177-3164-4ead-84d8-6daebfa25e91",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The cover and executive summary provide an overview of the approach",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7bdda9e5-5890-440d-a32d-81dbef6cb9f5",
      "evidence": "The deck presents a clear why, how, and what",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}