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      "text": "Anticipating the need for change; Starting by discovering unmet needs (jobs-to-be-done); Planning from the destination.",
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      "text": "To translate its new future state into actionable plans for the here and now, leaders took the 2020 vision and walked it back to the years 2018, 2016, and 2014.",
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      "text": "Ultimately, the future-back process provides for a plan for the future that can be put into action in the here and now. Planning from the present forward lulls a company into missing the storm that should already be on the radar.",
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      "text": "\"Core innovations\" involve new ways to improve the existing business model, whereas as \"new growth innovations\" involve the creation of new business models or take the company into new markets serving different customers or needs.",
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      "text": "Life can only be understood backwards; but it must be lived forwards. — Søren Kierkegaard",
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      "text": "About Innosight",
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