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  "documentTitle": "Future-Back Long-Term Growth Strategy",
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      "text": "AND not OR! Future-back incorporates a “dual transformation” approach of extending the lifespan of the current core business while identifying and seizing the new growth opportunities of tomorrow.",
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      "text": "Once it narrowed down those value pools and selected the key SOAs of the future, the company was able to start creating new products with new business models to enter those markets.",
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      "text": "Armed with this new perspective, the enterprise selected three strategic opportunity areas (SOAs) for future growth. The jobs language is now used at all levels, said the company’s CEO.",
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      "text": "When the future-back process started, the leadership team was misaligned, with widely divergent views on how to fill that gap. Through a series of discussions, senior executives decided to envision their future state as a portfolio of business models.",
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      "text": "Using these tools, DefenseCo saw that its revenue mix would need to change dramatically in order to overcome its year 2030 growth gap. The leadership team began by examining the new realities of its biggest customer—the U.S. Department of Defense.",
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      "text": "This is where the vision is converted into action, by literally translating the future state into a “to do” list. To break down the journey into manageable pieces, the “to do’s” become a set of priorities, milestones and sign posts.",
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      "text": "In a different case from a different industry, ConsumerCo needed a new strategy aimed at harnessing disruptive product concepts that could close its growth gap for 2020.",
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      "text": "STEP THREE: Walk the Future Back to Move Forward. The final step in the future-back process involves “walking the future state back to the present,” a process aimed at ensuring that the decisions you make today help you get going in a general direction.",
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      "text": "In some cases, those jobs included classic security needs such as border patrol. But in other cases, rapidly growing countries such as India showed a great need for transporting fresh vegetables that could be accomplished by aircraft.",
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      "text": "The narrowed down set becomes what we call your strategic opportunity areas (SOAs). Out of ten value pools, you might select just three or four SOAs. Along with your redefined core, the portfolio of SOAs forms the “future state” of the enterprise.",
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