{
  "docId": "019dd923-5ca1-7489-b637-6becea868a31",
  "docSlug": "1751e9495f133df8",
  "documentTitle": "Future-Back Long-Term Growth Strategy",
  "authorId": "Innosight",
  "authorName": "Innosight",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 1,
  "pageCount": 5,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a cockpit image as a metaphor for strategic vision and navigation.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": "https://imgproxy.kitesheet.com/tg0BXlwCbGjhC5UmUdwuXqFMucgYtptvCvTEWyIKQrY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNzUxZTk0OTVmMTMzZGY4L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5ca1-7489-b637-6becea868a31/1",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-6becea868a31",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-6becea868a31.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-6becea868a31#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "What got us here will not get us to the future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a89d-10c559cf51bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Future-Back",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a89d-1a4d17c2e2bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.48,
        "x": 0.26,
        "y": 0.45
      },
      "kind": "image",
      "text": "Cockpit view of an aircraft flying over mountains",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f69b542-f4e6-430e-a6ef-ed99241296fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.08,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "By Mark W. Johnson and Roy N. Davis",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fc50aea-3a2d-4a79-9ddc-a3ea132e8eec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.84,
        "x": 0.08,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "How enterprises can anticipate a disrupted world of the future and execute a long-term growth strategy starting today.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53f11661-976f-48ae-a641-6fe3a6a37012",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.39,
        "x": 0.53,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "DefenseCo.'s experience in preparing for the future exposes two traps... [description of present-forward and future-stranded traps]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59717a5e-c913-4a5e-af80-942709114897",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.08,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "In 2010, one of the world's leading defense companies engaged in a strategic planning initiative... [DefenseCo case study details]",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f729450c-8bd8-4ac1-80b4-b7d514b786c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "What got us here will not get us to the future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a89d-16387530bcb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.84,
        "x": 0.08,
        "y": 0.11
      },
      "kind": "title",
      "text": "A Future-Back Approach to Creating Your Growth Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47e695ca-f24c-43b7-9d66-6cb3ab114fb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.39,
        "x": 0.53,
        "y": 0.31
      },
      "kind": "title",
      "text": "When Traditional Planning Falls Short",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07fb9309-7c38-4960-8725-fe5c260de4fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019de8db-b932-700b-884c-ca598b7d203c",
      "evidence": "Situation (DefenseCo 2010), Complication (shortfall), Question (think differently).",
      "confidence": 70
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de8db-b95b-73ff-8205-07e432b64e5b",
      "evidence": "Loop opens with present-forward / future-back tension.",
      "confidence": 78
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8db-b890-73ac-bf8d-c5d20d01707c",
      "evidence": "Section head 'When Traditional Planning Falls Short' states an insight.",
      "confidence": 75
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de8db-b90a-742d-aa2e-70665c0031a0",
      "evidence": "Callout extracts CEO's central insight from the case.",
      "confidence": 72
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de8db-b8e1-7389-b8b5-f62273b7cd52",
      "evidence": "Cockpit photo metaphor for navigating future uncertainty.",
      "confidence": 80
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de8db-b8b9-7635-80b6-b178e8b4a5b2",
      "evidence": "Pull-quote 'What got us here will not get us to the future.'",
      "confidence": 85
    }
  ],
  "frameworks": [
    {
      "name": "future-back",
      "slug": null,
      "matchId": "35149596-1ffe-41ab-bb2c-dab47c37225a",
      "evidence": "Title and text describe the 'future-back' approach to strategy.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 1,
      "from": 1,
      "beatId": "019de8db-b687-74f8-b28c-4728e067ce16",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "p1 opens with DefenseCo's 2010 strategic planning initiative.",
      "position": 1,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 1,
      "from": 1,
      "beatId": "019de8db-b6ae-729b-8a65-a40939ab47d6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "p1 second column shows present-forward fails; growth gap pull-quote.",
      "position": 2,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 1,
      "from": 1,
      "beatId": "019de8db-b775-732a-85ae-4be0e6340d7e",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Current Reality (Pain)",
      "beatSlug": null,
      "evidence": "DefenseCo's looming growth shortfall.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 1,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019de8db-b7ec-7755-a649-9db5e3f95fb7",
      "evidence": "p1 'what got us here will not get us to the future' debunks belief; p2 introduces Future-Back as the corrective.",
      "position": 1,
      "objective": "Debunk present-forward planning, install future-back as new truth",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 78,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": "https://imgproxy.kitesheet.com/RUqOBMSfx_lp_n7aaBWKc2Snn55qhDxkCNo3MOSixXY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNzUxZTk0OTVmMTMzZGY4L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/RPlUTVYaTz8uri-vWzcCfTIjdHqZSXdZOpaFIyBQ77E/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNzUxZTk0OTVmMTMzZGY4L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/z8Ru7w_TuOgyfvWL1JwHpmGZEqmaDlE69YJxr895MiM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xNzUxZTk0OTVmMTMzZGY4L3AwMDEucG5n"
}