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  "documentTitle": "Corporate Longevity Turbulence",
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  "notes": "The slide uses survey data to diagnose the 'confidence gap' and 'shadow strategy' issues in large organizations.",
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      "text": "A full 66% agreed or strongly agreed with the transformation imperative.",
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      "text": "We asked respondents whether their organization needs to transform—that is, to change their core offerings or business model—in response to rapidly changing markets and disruption. A full 66% agreed or strongly agreed with the transformation imperative.",
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      "text": "Meanwhile, about 16.5% of executives report not having a formal growth strategy or any growth plan at all. Speed is also important, and that can be particularly challenging for large incumbents.",
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      "text": "What accounts for this confidence gap? One major factor is what we call the 'shadow strategy,' when organizations default to standard operating procedures that perpetuate flawed models at the expense of new growth strategies.",
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      "text": "Assessing long-term growth strategy: Innosight's survey looked at additional measures of strategic readiness. Only 24% reported having a growth strategy with a time horizon of beyond five years.",
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      "kind": "title",
      "text": "INNOSIGHT EXECUTIVE BRIEFING | Corporate Longevity: Turbulence Ahead for Large Organizations",
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