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  "documentTitle": "Corporate Longevity Turbulence",
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      "text": "Detecting marketplace “fault lines” is essential not only for seeing the warning signs of industry upheaval, but to help shape your growth strategy for the future.",
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      "text": "The last reason is notable, because the current churn rate of 5.6% does not include the announced mergers and acquisitions that have yet to close. 2015 clocked in at an all-time record year for M&A, with more than $5 trillion in announced deals.",
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      "text": "Viewed as a larger picture, the lifespan chart serves as a barometer for marketplace change. And the stakes couldn't be higher. Shrinking lifespans are in part driven by a complex combination of technology shifts and economic shocks.",
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      "text": "Another force that portends displacement in the near future is the rise of so many disruptive startups with multi-billion dollar private valuations. While some may stumble, unicorns such as Uber, Airbnb, Dropbox, Spotify, and Snapchat may stage IPOs.",
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      "text": "\"Knowing When to Reinvent,\" a recent Harvard Business Review article co-authored by two Innosight senior partners along with Aetna CEO Mark Bertolini, details a framework for detecting five fault lines.",
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      "text": "This has implications for corporate leaders today—and tomorrow. No business survives over the long-term without reinventing itself. To improve the odds of corporate longevity, senior leaders must be vigilant for potential \"fault lines\".",
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      "text": "How prepared are companies to respond to this increasing disruptive change? We recently surveyed executives and received responses from 91 companies with revenue greater than $1 billion across more than 20 industries.",
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