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      "text": "By tracking all the additions and deletions from the S&P 500 over the past half century, our study shows that lifespans of companies tend to fluctuate in cycles that often mirror the state of the economy and reflect disruption from technologies.",
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      "text": "We're entering a period of heightened volatility for leading companies across a range of industries, with the next ten years shaping up to be the most potentially turbulent in modern history.",
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      "text": "Table 1: S&P 500 Churn Over the Past Six Years. Exited: Family Dollar, Eastman Kodak, Covidien, Computer Sciences Corp., Abercrombie & Fitch, Sprint, International Game Tech, J.C. Penney, National Semiconductor, Safeway, H.J. Heinz, US Steel, Radio Shack, Dell Computer, Avon, The New York Times. Entered: Dollar General, Facebook, Regeneron, Accenture, Fossil Inc., Level 3 Communications, Activision Blizzard, Trip Advisor, PayPal, Universal Health Services, Altera, Under Armour, Illumina, Seagate Technology, NRG Energy, Netflix.",
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