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      "text": "An Innovator's Bookshelf: Here's a list of some of the best books on innovation.",
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      "text": "A job that many potential customers need to do that no one is addressing very well. Either a technology that will enable customers to do that job much more easily, cheaply, or conveniently. Some special capability of your company.",
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      "text": "Zero In on a Few Strategic Opportunity Areas",
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