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  "documentTitle": "IBV The Cognitive Enterprise",
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      "text": "McLane leverages advanced analytics, cognitive computing and proprietary data to create new revenue stream\n\nMcLane Company is one of the largest supply chain services leaders, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and chain restaurants throughout the United States. With the help of advanced analytics models, the company is launching a new line of business, selling ad space on its large fleet of distribution trucks using “geo-fenced” trailers. McLane also plans to leverage geospatial analytics to gain new marketing insights based on the data it gathers.",
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      "text": "Data – the new “natural resource” of the Cognitive Enterprise – can be a source of enormous competitive advantage when leveraged effectively. The CFO should serve as the evangelist for a data-first culture and collaborate across the C-suite to treat data as an asset that can be monetized. In this environment, a loss or breach of data can be disastrous to an organizations’ reputation, wiping out years of effort and brand value. CFOs must estimate the financial damage of these potential issues and forecast the impact to the income statement, balance sheet and cash flow statement.",
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      "text": "Effectively leveraging data to reveal business insights can lead to benefits across the enterprise. For example, the ability to capitalize on proprietary data and cognitive technologies creates an opportunity to monetize proprietary data and pursue new revenue sources, as demonstrated by McLane Company (see sidebar: McLane leverages advanced analytics, cognitive computing and proprietary data to create new revenue stream). It can also offer insights to help improve marketing activities and customer experience.",
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      "text": "Decision making relies on accurate and timely data and a common understanding of the facts. Data integrity and authenticity are even more critical with business networks that share data beyond the enterprise. Our research indicates finance leaders have mastered the adoption of a standard chart of accounts and common finance data definitions. The CFO now needs to help the business apply the same rigor that is applied to the financial reporting cycle to the management of structured and unstructured data and production of decision-making reports.",
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      "text": "Curate proprietary data actively: Revealing business insights",
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