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  "documentTitle": "IBV Supply chain Zurich",
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      "kind": "callout",
      "text": "Decide what your city should be - determine its brand",
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      "text": "Adopt policies conducive to skills, creativity and knowledge-driven growth",
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      "text": "Optimize around the citizen",
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      "text": "Growth for cities in the twenty-first century will increasingly be driven by people - the skills and knowledge of a highly educated, innovative workforce.",
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      "text": "Begin to shift from standardized, uniform services to a model for the delivery of tailored services that meet individual needs.\nCreate digital linkage across city core systems and the analysis and actions triggered by patterns in the data.\nDevelop a clear and transparent system of user fees and charges that reflects the real costs of providing citizen-centric services, thus encouraging both more direct demand for services management by the citizens and lower costs burden on public finances.",
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      "text": "Seek to understand behaviors in their systems and not just respond to events.\nLook for and make connections to other related city systems to understand root causes of problems, the total value changes to systems behavior can have and multi-pronged strategies for effecting those changes.\nRecognize the value of making the right kinds of information widely available outside their specific domains and to the innovation-enabling ecosystem that is driving city growth.",
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      "text": "Identify the city's differentiating strengths that will attract skills, knowledge and creativity.\nCreate a strategy that emphasizes these strengths.\nPrioritize investments in core systems: transport; government services and education; public safety and health; as well as energy, environmental sustainability, urban planning and design in line with the strategy.",
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      "text": "Attract internationally mobile talent by enhancing quality of life services and services responsiveness to changes in demand.\nCreate a domestic talent base by offering education services and training, with significant emphasis on investing in education infrastructure.\nEnable better opportunities for deploying skills and abilities to help citizens realize their potential by using better deployment of data collection and analytics on changes in the labor force and skills supply and demand.\nRetain the existing base of talent to reduce potential \"brain drain.\"",
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      "text": "Forward-looking cities that want to fully leverage the improvements in efficiency and effectiveness from smarter core systems must therefore adopt crucial principles of systems thinking:",
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      "text": "Growth for cities in the twenty-first century will increasingly be driven by people - the skills and knowledge of a highly educated, innovative workforce - and by the ability of citizens and city economies to absorb, commercialize and extend innovation. Cities that want to thrive will need to plan, invest and work to improve their core systems with this in mind.\n\nBut how do cities begin to make such improvements, especially in times of extreme financial constraints? There are a few basic steps and consistent guiding principles to help direct them.",
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      "text": "The last principle is noteworthy, as it acknowledges that optimizing the integrated management of smarter urban systems and making the information and knowledge it uncovers available also helps optimize the overall performance of a city for its base of diverse citizens. It, too, is an example of \"citizen-centric\" optimization of the city.",
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      "text": "Smarter cities for smarter growth",
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      "text": "What steps should city leaders take next?",
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