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  "documentTitle": "IBV Smarter Workforce Institute",
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      "text": "Whether expressing brilliant insights, legitimate observations or disgruntled rantings, employees expect that their voices will be heard and addressed with the same frequency, depth and speed they receive as customers outside of work.",
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      "text": "Understandably, individuals also want similar conversations within the workplace. Established third-party sites such as Glassdoor and the Vault, as well as new entrants such as Memo, give employees the opportunity to rate their work experiences and share opinions about their employers. Internal social platforms that have entered the mainstream of corporations and government agencies also provide forums to raise issues that previously would have been left at the water cooler.",
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      "text": "With social media, individuals want more than an opportunity to vent. They also want answers. Why were their favorite flavors discontinued, why were their flights delayed and when will the potholes on their streets be filled?",
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      "text": "Embrace the new consumer mindset\nNearly all consumer brands on the web actively solicit feedback on almost every aspect of the customer experience – from co-designing product features to providing community-based customer support.",
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