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      "text": "Feedback. Track and share progress against the objectives of listening programs.\nOpt-in. Select employee data for analysis that has been provided voluntarily.\nReciprocal. Highlight benefits to employees of sharing data.\nTransparent. Communicate listening program objectives, and create trust by sharing findings and clearly linking resulting actions to what is learned.",
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      "text": "Match your objectives with data sources. Emerging tools and data sources allow for more nuanced objectives, such as problem solving or collaboratively creating new products and services. Some methods are better for exploring a topic, while others are more useful for confirming information. The objective of the listening program will determine how many participants to involve, and which data sources are most appropriate. This, in turn, will determine platform considerations around scalability, availability of data and hosting approaches.",
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