{
  "docId": "019dd923-5ca1-7489-b637-532cd0fb078c",
  "docSlug": "ba6cdb15fa414a92",
  "documentTitle": "IBV Research Report",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.332,
  "pageNumber": 6,
  "pageCount": 20,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide uses two distinct case study examples (Monsanto in a box, Toulouse and BBVA in the main text) to support the argument for data accessibility.",
  "elementsJson": [
    "callout_box",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-532cd0fb078c/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.305,
        "x": 0.068,
        "y": 0.245
      },
      "kind": "callout",
      "text": "Monsanto brings big data and analytics to farmers",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2f764a8-8087-48d4-908e-c19dcf706714",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The 29 percent of respondents identified as Leaders excel at obtaining and gleaning insights from customer-generated data.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a898-23808549045a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.52,
        "x": 0.412,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Enable wider use of big data and analytics: Leaders leverage big data and analytics more effectively over a wider range of organizational processes and functions. They are significantly better at leveraging big data and analytics throughout the innovation process—from conceiving new ideas to creating new business models and developing new products and services. And they apply analytics to more areas within their organization (see Figure 3).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a8b2f4b-13ce-46b1-8927-8a2d3ed07155",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.52,
        "x": 0.412,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "The city government of Toulouse, France, provides a great example of a Leader leveraging customer-generated data. In the first year of implementing a cutting-edge social media analytics solution, the city analyzed over 1.6 million online comments and pinpointed 100,000 comments that related directly to the city, helping significantly decrease response times and increase understanding of citizen needs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "735ca09a-6775-4b55-b5b5-a26b9d4a40c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.52,
        "x": 0.412,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "When BBVA, a global financial group, deployed a solution in Spain to analyze social media data, it knew the information could be useful across the company for a variety of purposes. Insights obtained are now distributed among the various business departments, enabling a holistic view across all areas of the company's business. They are used not only to better understand customer needs, but also to devise appropriate solutions and support campaigns.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b335c6a-2a21-4d6c-b568-27b31d73762b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.52,
        "x": 0.412,
        "y": 0.245
      },
      "kind": "paragraph",
      "text": "The 29 percent of respondents identified as Leaders excel at obtaining and gleaning insights from customer-generated data. They also use big data more aggressively across their organization.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a26ea6fb-27f8-4632-b810-98e144e5e0d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.52,
        "x": 0.412,
        "y": 0.335
      },
      "kind": "paragraph",
      "text": "Access and analyze customer-generated data: Leaders recognize the value of analyzing data for customer insights and innovation and are better able to derive those insights. For example, Leaders are much more likely and prepared to leverage social media than their counterparts: Almost two-thirds indicate they have the tools needed to gain insights from social media, compared to only a quarter of Strugglers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec2563a2-3d88-44c0-970b-f17393b39575",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.42,
        "x": 0.412,
        "y": 0.168
      },
      "kind": "title",
      "text": "Promote data quality and accessibility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b5ca432-de05-490c-8983-7333d3a706e8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "f639ab4c-9df1-473d-a6bd-c7020b6ff466",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Recommendations and key messages",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "38f7b8bf-646b-400d-a73b-3b2394c952ec",
      "evidence": "Emphasis on need for effective combination of analytics and innovation",
      "position": 0,
      "objective": "Highlight the cost of not adopting innovative analytics",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 13,
      "from": 6,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "7e9a03a0-b339-4bd3-9f1c-1293349a306f",
      "evidence": "Client examples and case studies",
      "position": 1,
      "objective": "Show how innovative analytics can help organizations achieve their goals",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}