{
  "docId": "019dd923-5ca1-7489-b637-532cd0fb078c",
  "docSlug": "ba6cdb15fa414a92",
  "documentTitle": "IBV Research Report",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.332,
  "pageNumber": 12,
  "pageCount": 20,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a narrative format to explain the organizational mechanisms behind Tata's innovation success.",
  "elementsJson": [
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-532cd0fb078c/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-532cd0fb078c#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In the 2014 Promising Innovations category alone, the estimated combined economic benefit of the 43 finalist entries was US$1 billion.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a899-9fd4f25258a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Economic benefit: $1 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a899-a2f53645e68c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.42,
        "y": 0.73
      },
      "kind": "paragraph",
      "text": "The forum also sponsors Tata Innovista, an annual event that recognizes outstanding Tata company innovations across the globe. To help measure the value of innovation, the company tracks a variety of metrics related to the event and recently began estimating the economic benefit from finalist entries. In the 2014 Promising Innovations category alone, the estimated combined economic benefit of the 43 finalist entries was US$1 billion.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d392622-0821-4ee9-b022-de0aafd5b673",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.42,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "The Tata group, a global enterprise headquartered in India that includes more than 100 operating companies exporting products and services to over 150 countries, views innovation as critical to its business strategy. To encourage innovation across business sectors and companies, Tata adopted a strategy focused on improved communication and recognition of innovative ideas and efforts; creation of innovation centers that facilitate research, development and new technologies; and support for collaborative research and partnerships with academia.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2efa8508-c26c-4e02-9f29-ca1a9973aa00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.48,
        "x": 0.42,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "As a result, innovation is part of the Tata employee review and professional development process, and employees are encouraged to devote time to developing new ideas, which they can share via an internal social network. In addition, the company created the Tata Group Innovation Forum (TGIF), a network to connect Tata companies. In addition to enabling communication and collaboration among managers across the enterprise, TGIF organizes seminars and workshops where innovation experts and academicians can discuss new concepts, introduce new tools and stimulate creativity. Since its formation, TGIF has facilitated more than 7,000 successful innovations involving 25,000 employees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b97aee18-ba2a-456f-a7e2-536cd1a37dbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.42,
        "y": 0.255
      },
      "kind": "title",
      "text": "Tata's innovation culture reaps measurable benefits",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a444172a-4b38-4655-8973-61653aaeea4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.41,
        "y": 0.09
      },
      "kind": "title",
      "text": "Innovative analytics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d57bc2e-b323-4982-bc0d-79074420c37d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Economic benefit",
      "numberRaw": "$1 billion",
      "numberKind": "money",
      "actionTitle": "Tata's innovation culture reaps measurable benefits",
      "calloutText": "In the 2014 Promising Innovations category alone, the estimated combined economic benefit of the 43 finalist entries was US$1 billion.",
      "numberScale": "b",
      "numberValue": 1,
      "metricFamily": "other",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7a96ed20-7686-4ed7-a1cd-f8a50f5d1a52",
      "evidence": "The Tata group, a global enterprise headquartered in India that includes more than 100 operating companies exporting products and services to over 150 countries, views innovation as critical to its business.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "b5daab98-5ed2-49d5-82bc-35715050fb53",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Client examples and case studies",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "7e9a03a0-b339-4bd3-9f1c-1293349a306f",
      "evidence": "Client examples and case studies",
      "position": 1,
      "objective": "Show how innovative analytics can help organizations achieve their goals",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}