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      "text": "For companies trying to unlock creativity, internal forces are just as potent as external factors and can support and facilitate effort. Accordingly, Leaders focus on fostering a culture of innovation. And to effectively measure their success, they establish a system of innovation metrics.",
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      "text": "Promote a culture conducive to innovation: To build an organization culture geared toward innovation, Leaders aggressively seek mechanisms and promote behaviors that reinforce collaboration, creativity and imagination. When asked about innovation-related activities for the next three to five years, Leaders were significantly ahead of Strugglers in proactively pursuing such activities (see Figure 4).",
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      "text": "Figure 4\nLeaders actively build organizational cultures that are more conducive to innovation\nInnovation-related activities to be pursued in the next three to five years",
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