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  "documentTitle": "IBV Old Game New Rules FinMarkets",
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      "text": "1 Introduction\n3 Trends and directions\n3 Margin compression, decimal pricing, scale and direct access: Facing the consequences\n5 More power to the buyer\n6 Unbundling the business: The separation of advice and execution\n8 Customer value: Creating a mutually beneficial proposition\n8 Assessing service models\n9 Four steps to creating shareholder value\n11 What is your company doing?\n12 Get started now\n12 About the authors",
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      "text": "Introduction\nDuring a decade of unprecedented growth, especially notable in the U.S., securities firms—investment banks, broker-dealers and commercial banks alike—enjoyed an idyllic period...",
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      "text": "1 Creating value | IBM Institute for Business Value",
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