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  "documentTitle": "IBV Old Game New Rules FinMarkets",
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      "text": "Securities firms can build sustainable advantage by considering specific actions in each of the four areas.",
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      "text": "Strengthen core customer relationships\n- Assess the overall profitability of each customer to determine the appropriate service and delivery model.\n- Create a holistic understanding of each customer's situation to anticipate future trading and investment banking needs.\n- Think about pursuing a needs-based analysis to understand the optimal product mix for each customer segment.\n- Build smart applications and a flexible infrastructure to push ideas to client intermediaries on a realtime basis.",
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      "text": "Manage operational risk\n- Supervise risk and control\n- Install process monitoring and surveillance\n- Increase infrastructure reliability and resilience\n- Improve process efficiency\n- Optimize business continuity and recoverability measures.",
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      "text": "Refine the business structure\n- Use client-related data to help decide whether to jettison or restructure unprofitable or nonstrategic customer relationships.\n- Rationalize existing lines of business to determine what units add substantially to your firm's overall value proposition and profitability.\n- Determine where key cross-business interdependencies exist before finalizing retrenchment decisions.\n- Decide which functional elements are core, and leverage technology to drive down operational costs.\n- Outsource non-core operations as necessary.",
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      "text": "Rationalize the infrastructure\n- Convert from proprietary, client-based systems to open, universal platforms\n- Build an infrastructure that is flexible and ready to respond to shifting business needs\n- Where appropriate, in-source core capabilities for other securities firms\n- Eliminate redundant platforms, systems and projects. Although this action may seem self-evident, remember that it can pose political challenges.",
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