{
  "docId": "019dd923-5ca1-7489-b637-4bab8fefcc99",
  "docSlug": "a945398c62485e7c",
  "documentTitle": "IBV Global Business Services Executive Report",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 3,
  "pageCount": 20,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-4bab8fefcc99/3",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-4bab8fefcc99",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-4bab8fefcc99.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-4bab8fefcc99#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.045,
        "w": 0.415,
        "x": 0.058,
        "y": 0.785
      },
      "kind": "callout",
      "text": "Today, sustainability is a strategic business imperative.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eecf8c33-2871-4b0e-9b83-ec8342bad753",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.415,
        "x": 0.058,
        "y": 0.615
      },
      "kind": "paragraph",
      "text": "A myriad of converging environmental and societal issues confront today's nations, cities, communities, businesses, industries, corporate executives and, indeed, each and every individual. In this world of increased instrumentation, interconnectedness and interdependency, there is a conscious and, for many, welcomed move toward the adoption of a more sustainable agenda.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e4df8e9-20e1-4f75-aa38-a25313866370",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.235,
        "w": 0.439,
        "x": 0.503,
        "y": 0.468
      },
      "kind": "paragraph",
      "text": "This is not to say there is collective agreement as to how best to address challenges such as climate change; increasing demand for energy, water and other natural resources; and greenhouse gas emissions. Indeed, these are all complex issues without one-size-fits-all solutions. There is, however, agreement that businesses, organizations, governments, NGOs (nongovernment organizations), cities and communities do need to address these challenges. Steps taken that help reduce excess demand, eliminate waste and minimize inefficiencies are important. Increased adoption of practices that allow for reuse, recycling and repurposing is essential to reversing the continued depletion of finite natural resources and paving the way for a more sustainable future.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d77d6d6-970a-4ff6-ba7f-31ae9b22cfab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.439,
        "x": 0.503,
        "y": 0.715
      },
      "kind": "paragraph",
      "text": "As savvy consumers become increasingly interested in learning more about a business's commitment and approach to sustainability, corporate policies and programs are being more closely scrutinized. Information about a company's track record and actions such as those pertaining to ethical behavior, community relations, health and safety programs, environmental protection, financial stewardship, and employee and supplier diversity is subject to broader consumer inspection.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57020788-31b5-49f0-85f1-b98fe10e9a8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.125,
        "x": 0.058,
        "y": 0.223
      },
      "kind": "paragraph",
      "text": "By Karen Butner",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865ead6b-0bd0-41f1-8186-105cfd866d4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.884,
        "x": 0.058,
        "y": 0.285
      },
      "kind": "paragraph",
      "text": "has shifted from a cost and compliance requirement to a growth play, according to an elite group of innovative leaders. Increasingly led by C-suite executives, comprehensive sustainability programs optimize resource consumption and environmental efficiencies, drive brand value, reduce risk and exploit growth through product and service innovations. For a growing number of companies, sustainability is serving as a key differentiator in the market, helping drive business performance and fuel top-line growth.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aef7043-a9b2-402a-8bb1-3c05a119c1a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.415,
        "x": 0.058,
        "y": 0.468
      },
      "kind": "paragraph",
      "text": "As business and industry leaders face the challenges of the twenty-first century, they are compelled by conscience, compassion and competitive necessity to consider – and act on – a broad range of socially responsible and sustainable programs. No longer just a matter of legal compliance or philanthropic generosity, enterprise sustainability today is a strategic business imperative.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b836066a-02c7-4159-9473-da62f4488283",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.012,
        "w": 0.085,
        "x": 0.058,
        "y": 0.044
      },
      "kind": "title",
      "text": "Introduction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc32e0ec-d82e-4b24-8dfa-d76b13de1537",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.615,
        "x": 0.058,
        "y": 0.268
      },
      "kind": "title",
      "text": "Enterprise sustainability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0fe7c2d-be68-435f-a9f8-cac7edacd6a0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "a625b2ce-fc8d-456a-bdbd-d332aa5947d0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The document introduces the concept of sustainability as a strategic business imperative.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a276275f-b5ab-4641-9d8e-e28e689f3bb2",
      "evidence": "The document presents a clear 'why' for sustainability, then provides examples and data to support its claims.",
      "position": 0,
      "objective": "Why sustainability is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}