{
  "docId": "019dd923-5ca1-7489-b637-44d64c73cf1d",
  "docSlug": "2f9eaf34a72e10ab",
  "documentTitle": "IBV Global Business Services Cover",
  "authorId": "IBM",
  "authorName": "IBM",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.332,
  "pageNumber": 9,
  "pageCount": 20,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b637-44d64c73cf1d/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-44d64c73cf1d#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.598,
        "w": 0.331,
        "x": 0.624,
        "y": 0.246
      },
      "kind": "callout",
      "text": "Passenger assistant—in the air\nMobility will deepen relationships between passengers and airlines as flight attendants are enabled to provide a full range of services in-flight. Device-equipped flight attendants will offer real-time information and calibration of customer travel schedules, including re-booking flights mid-air. Flight issues will be resolved when and where they occur. Flight attendants will have real-time access to scheduling and employee tools, improving their personal efficiency. Mobility can reduce traveler anxiety and improve passenger loyalty.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d294ea3-364a-4e51-8f5e-8e4383018941",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Mobility will deepen relationships between passengers and airlines as flight attendants are enabled to provide a full range of services in-flight.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c23f-7114-a892-8963c591cbd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.926,
        "w": 0.587,
        "x": 0.069,
        "y": 0.697
      },
      "kind": "paragraph",
      "text": "Unleash empowered employees\nThe Individual Enterprise evolves from managing employees to optimizing ecosystems; from assigning “a person for the process” to creating “a process for the person.” By dynamically reconfiguring workflows around the individual, mobile combined with analytics can empower employees to make better, context-rich decisions based on situational awareness. Immersive augmented learning-on-demand and virtually unlimited opportunity to collaborate can diversify and expand the skill sets of every employee. With the flexibility to create their own work experiences, employees are free to find better ways of getting things done across the ecosystem.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5133dc68-c1be-4467-bca5-c7ebd88a86b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.674,
        "w": 0.587,
        "x": 0.069,
        "y": 0.495
      },
      "kind": "paragraph",
      "text": "Designed first for mobile\nMobility redefines possible operating and engagement models, shifting the design of enterprise systems to focus on the experience of the end user. Building apps with time, location, speed, temperature and ever more situational dimensions embedded and across the most appropriate form factors (smartphone, tablets and wearables) makes possible an anywhere-anytime environment. And all that with highly intuitive visual interfaces. Mobility should not be an afterthought but the starting point.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "616f46a6-0480-445d-b565-9437791704f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.476,
        "w": 0.587,
        "x": 0.069,
        "y": 0.241
      },
      "kind": "paragraph",
      "text": "Powered by analytics\nThe value of analytics is amplified by mobile, not only by providing more precise information about time and place, but through its ability to break down large decisions into a series of smaller ones that can more accurately hone in on desired results. More precise inputs also boost confidence in the quality of analytic insight. And in-the-moment analytical intelligence creates real-time situational understanding that can improve responsiveness. In the end, every step—from product and service creation through to every customer touch point—can take advantage of advanced analytical capabilities. Simply put, mobile analytics can accelerate the return on information investment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2859e5e-1a82-4909-9c9a-fe5b9ced1270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.008,
        "x": 0.924,
        "y": 0.095
      },
      "kind": "title",
      "text": "7",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f76508d6-1417-4779-979f-0b4dbd7d49df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "a6be15bd-ebb6-49b7-87df-eaf52b26a9bf",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "Slides 7, 9, 11, and 13 present key messages about the Individual Enterprise, its building blocks, and benefits.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "44b9d8b8-6453-4135-9383-9444e1c01f65",
      "evidence": "Slides 7-9 introduce and explain the Individual Enterprise, using a golden circle approach (why, what, how).",
      "position": 0,
      "objective": "What is the Individual Enterprise and why is it important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}