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      "text": "As process optimization takes hold, the deflationary effects of the global connectivity platform can begin to counteract efficiency gains. Paradoxically, falling transaction costs often drive up integration costs.",
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      "text": "level and often actually created complexity across the firm. While many companies progressed through this stage, a few visionary enterprises have managed to leapfrog optimization at the business unit level.",
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      "text": "Source: IBM Institute for Business Value.",
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