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      "text": "What is striking about the CEOs' responses is their recognition that, in today's environment, business models must simultaneously achieve all three of these attributes.",
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      "text": "Figure 1. Imperatives of today's economy.",
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      "text": "In the past, practical limitations forced companies to build their business models around only one of these attributes... Moreover, it is now much easier to find the best providers of the capabilities that fit their business needs.",
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      "text": "Academic studies and the popular press have identified myriad trends impacting today's business environment... What is striking about the CEOs' responses is their recognition that, in today's environment, business models must simultaneously achieve all three of these attributes.",
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      "text": "Source: \"Your Turn: The Global CEO Study 2004\" IBM Business Consulting Services. 2004; IBM Institute for Business Value.",
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