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      "text": "Where will the greatest economic rents be earned, and where will nonprofitable competition take place? Which positions are defensible through sustainable advantages? What potential acquisitions or divestitures will reshape the industry?",
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      "text": "For example, International Flavors & Fragrances (IFF) provides taste and smell technologies to the food and perfume industries. This leading company offers its expertise in sensory experiences to add differentiating value...",
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