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  "documentTitle": "TEI Webflow",
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  "authorName": "Forrester",
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  "notes": "The slide outlines the process steps for a Forrester TEI study.",
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      "text": "Given the increasing sophistication of ROI analyses related to IT investments, Forrester's TEI methodology provides a complete picture of the total economic impact of purchase decisions.",
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      "text": "DISCLOSURES\nReaders should be aware of the following:\nThis study is commissioned by Webflow and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.\nForrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Webflow.\nWebflow reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester's findings or obscure the meaning of the study.\nWebflow provided the customer names for the interviews but did not participate in the interviews.",
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      "text": "Due Diligence: Interviewed Webflow stakeholders and Forrester analysts to gather data relative to Webflow.\nInterviews: Interviewed five representatives at organizations using Webflow to obtain data about costs, benefits, and risks.\nComposite Organization: Designed a composite organization based on characteristics of the interviewees' organizations.\nFinancial Model Framework: Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.\nCase Study: Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks.",
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      "kind": "paragraph",
      "text": "From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Webflow. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Webflow can have on an organization.",
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      "text": "TEI FRAMEWORK AND METHODOLOGY",
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